This Week: Amazon’s AI-powered NFL cleats, Puma’s AI-designed sneakers, Pacsun’s IRL fashion in Roblox, and Hellmann’s edible Fortnite world.
Nike closes NFT pioneer RTFKT, FIFA launches a blockchain game, Vodafone unveils a fully AI-created ad, and Louis Vuitton marks one year on Discord with challenge.
From Lamborghini NFTs to Mango’s AI Models, Porsche in Fortnite, Netflix’s Roblox Worlds, and Regal’s AR Emails, Brands Test and Refine Existing Strategies.
Coca-Cola’s AI-generated holiday remake, Pac-Man’s NFT treasure hunt, TMNT empowering UGC in Fortnite, McDonald’s teams with Roblox's Pet Simulator, & Chupa Chups launches quests in The Sandbox.
Lamborghini Releases New NFTs, Balenciaga Sells Crypto Hardware Wallet Holder, Hugo Boss Updates Roblox, & McDonald’s Launches Holiday NFT Campaign.
Paddington Joins Roblox, Walmart Partners with NASCAR, and NBA teams lean into blockchain-based fan activations.
What Slow Down? Digital Race Medals, Virtual Worlds, and New Metaverse Entrants Lead This Week’s Activations.
LEGO, HUGO BOSS, & Kiehl's Headline a Quiet Week Before the Holiday Rush.
Lacoste expands digital fashion, Crocs & Philips take on Fortnite. Amazon refreshes its Roblox holiday experience.
Lamborghini’s Web3 expansion, an update on Disney’s Fortnite universe, and how classic toys are evolving in today's gaming landscape.
How Starbucks, Walmart, and Other Brands Are Redefining Engagement Through Roblox, AI, and Gaming.
Meta’s leap in augmented reality, Google uses Roblox to teach kids online safety, Shiseido and Topgolf use immersive tech to engage audiences.
