#61: Moana 2 Takes Over Gaming Worlds in Fortnite and Minecraft

In This Article

Around the Block…

• Blockchain / NFTs: Lamborghini, Balenciaga, McDonald’s

• AR / VR: Burberry

• Gaming / Metaverse: Disney

• Roblox: General Motors, Hugo Boss

Chain Reactions!

• Disney’s Dual Gaming Strategy for Moana 2

• Balenciaga’s Continued Push into Connected Merch

• Doodles’ Growing Roster of Brand Collaborations

Around the Block…

Blockchain / NFTs

• Lamborghini: Launches Revuelto NFTs on Rarible as Part of “Fast ForWorld”

  • Lamborghini unveiled the Revuelto collection, featuring 3,630 unique digital sports cars in partnership with Rarible.

  • Minting began on November 7 on the RaribleX-powered Fast ForWorld marketplace, part of Lamborghini x Animoca Brands’ Motorverse ecosystem. NFTs are priced at 0.001 ETH each.

  • Cross-platform interoperability will allow the NFTs to be used in Motorverse games like Torque Drift 2 and REVV Racing.

  • NFT owners will also have priority access to future Lamborghini drops and chances for VIP event experiences.

  • Source: Fast ForWorld - Revuelto Mint / Fast ForWorld / Rarible

• Balenciaga: Partners with Ledger for IRL Luxury Crypto Wallet Holder

  • Balenciaga has collaborated with Ledger to design a luxury leather holder for the Ledger Stax hardware wallet, inspired by the brand’s travel accessories.

  • Crafted from soft leather, the holder features a sleek embossed logo and NFC compatibility with the Ledger Stax device.

  • The holder debuted in Balenciaga’s Spring 2025 collection and is now available for $425 on the brand’s website.

  • Source: Balenciaga - Ledger Stax Holder / Highsnobiety

• McDonald’s: Partners with Doodles Brand for Holiday Collector Cups

  • McDonald’s has teamed up with Doodles, the popular NFT and media franchise, for its “GM Spread Joy” holiday campaign.

  • Starting November 18, limited-edition McCafé cups featuring Doodles-inspired artwork will be available. Customers can also win digital wearables and animated content through the McDonald’s app.

  • The campaign includes #GMSpreadJoy challenges on TikTok and Instagram to boost engagement and cross-promote both brands.

  • Source: X (Doodles) / CoinTelegraph

AR / VR

• Burberry: Introduces Virtual Scarf Try-On for Holiday Campaign

  • Burberry has launched an interactive virtual scarf try-on as part of its Wrapped in Burberry holiday campaign.

  • Developed in partnership with AR specialist WANNA, the feature lets users see Burberry’s iconic scarves styled on themselves using their mobile cameras.

  • The collection includes over 50 scarf options, such as cashmere and alpaca wool, with two virtual styles: folded over or draped.

  • Customers can take photos of their virtual try-ons and access direct links to Burberry’s product pages for easy purchase.

  • Source: Burberry - Virtual Scarf Try-On / Burberry / Fibre2Fashion 

Gaming / Metaverse

• Disney: Launches Moana 2 Activation in Fortnite Ahead of Movie Release

  • Moana 2 has been integrated into the popular Fortnite game mode “Obby But You’re On a Bike,” featuring themed islands and interactive characters.

  • Built by Gamefam, a leading developer of branded experiences in Fortnite, the activation offers players unique Moana-inspired challenges with special rewards and exclusive content.

  • This collaboration with Epic Games leverages Disney’s $1.5 billion stake to expand its digital entertainment universe and capitalize on Fortnite’s massive player base.

  • Source: Fortnite (Obby But You’re On a Bike - Moana 2) / EuroNews

• Disney: Launches Moana 2 Experience in Minecraft

  • Disney has introduced Moana 2 content in Minecraft, expanding its gaming presence alongside the recent Fortnite integration.

  • Developed in collaboration with Starfish

    Studios, the experience allows players to explore iconic locations, complete themed quests, and interact with beloved characters from the movie.

  • Available on the Minecraft Marketplace for $8.99 or 1500 Minecoins, the experience includes exclusive skins and a limited-time Flower Crown wearable.

  • Source: Minecraft (Moana 2) / Minecraft / Sportskeeda

Roblox

• General Motors: Brings Its Vehicles to Roblox’s Driving Empire Game

  • General Motors (GM) has partnered with Roblox to integrate its vehicles into the popular game Driving Empire.

  • Developed in collaboration with Voldex, the integration allows players to interact with and drive a variety of GM cars, enhancing the game’s realism and offering a more immersive experience.

  • This collaboration is part of GM’s strategy to engage younger audiences and promote its brand through innovative, interactive platforms.

  • Source: Roblox (Driving Empire - Car Racing) / LinkedIn (Bret Blanchard)

• Hugo Boss: Updates Roblox Experiences with Flowers for Society Collab

  • Hugo Boss has updated its Planet HUGO and HUGO Faster experiences on Roblox with the "Flowers for Society" activation, in collaboration with the sustainable footwear brand.

  • The update adds interactive elements, virtual clothing, and Flowers for Society-inspired items across both games.

  • This is the latest update in HUGO’s ongoing effort to keep its Roblox experiences fresh with new content.

  • Source: Roblox (PLANET HUGO) / Roblox (HUGO FASTER) / LinkedIn (Karta)

Chain Reactions!

Disney's Dual Gaming Strategy for Moana 2

• Disney’s Moana 2 activations in Fortnite and Minecraft show how the company is using two different platforms to reach a wide range of players in advance of the movie’s launch. Fortnite delivers fast-paced action for those who crave competition, while Minecraft offers a more laid-back, creative experience. By leveraging each game's unique appeal, Disney can connect with different gaming audiences while building buzz for the movie.

Balenciaga’s Continued Push into Connected Merch

• Balenciaga’s Ledger Stax holder marks the third connected product we’ve tracked in the past year, following NFC-enabled BFRND and Archive music merch. This time, the brand caters to the crypto crowd with a digital wallet cover, continuing its trend of blending tech with bold, fashion-forward products.

Doodles’ Growing Roster of Brand Collaborations

• Doodles has been making big moves in the brand partnership space. Over the past year and a half, they’ve teamed up with AriZona Iced Tea, Casio, Adidas, and Crocs, offering branded products that cater to their fans while introducing the Doodles vibe to a wider audience. Now, they’ve added McDonald’s to the mix with a holiday campaign that will turn heads. With these collaborations and the release of their animated film Dullsville and the Doodleverse, Doodles is clearly out to prove they’re more than just NFTs.

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