#57: Hyundai Surprises with NFT Revival and Real-World Giveaway

In This Article

Around the Block…

• Blockchain / NFTs: Hyundai

• AR / VR / Visual: Skoda, Lacoste

• Gaming / Metaverse: Crocs, Philips

• Roblox: Amazon, Spin Master

Chain Reactions!

• Hyundai Unexpectedly Revives Old NFTs

Around the Block…

Blockchain / NFTs

• Hyundai: Offers Lucky Holder Chance to Trade in Old NFT for IRL Car

  • In an unexpected twist, Hyundai launched an NFT trade-in promotion, offering the owner of an old 2021 Hyundai Santa Cruz NFT the chance to exchange it for a top-of-the-line 2025 Santa Cruz Limited AWD or $20,000 in cash. The quirky promo, announced on social media, was open to the 10 winners of Hyundai’s original NFT giveaway. The first to submit a valid entry claimed the prize, breathing new life into Hyundai’s past NFT campaign while reviving some buzz around their NFTs.

  • Source: Hyundai NFT / Yahoo! / X (Hyundai) / X (Hyundai)

AR / VR / Visual

• Skoda: Unveils Newest ‘Elroq’ SUV with Free 3D Printable Models

  • Skoda has partnered with Printables.com, a platform for 3D printing files, to offer fans free downloadable models of its vehicles, including the newly launched Elroq electric SUV. As part of the Skodaverse initiative, users can access free 1:24 or 1:43 scale models of the Elroq. Skoda previously released 3D files of the Octavia and Superb car models earlier this year. This collaboration blends digital innovation with physical engagement, allowing Skoda enthusiasts a new way to interact with the brand and create excitement around new releases.

  • Source: Printables (Skoda) / Skoda

• Lacoste: Launches Digital Fashion for Bitmoji Avatars on Snapchat

  • Lacoste has partnered with DRESSX, a leader in digital fashion technologies, to launch a digital fashion store on Snapchat. The store includes free and paid items, allowing Bitmoji users to dress their avatars in Lacoste’s clothing, including their iconic polo shirts. This initiative follows Lacoste’s earlier ventures on platforms like Roblox, Zepeto, and The Sandbox, further expanding the brand’s digital fashion presence.

  • Source: Snapchat (Lacoste Bitmoji Store) / X (DRESSX) / In Fashion Business

Gaming / Metaverse

• Crocs: Expands Fortnite Integration and Prepares IRL Collection

  • Crocs continues its ‘Intergalactic’ tour, making its latest appearance in Fortnite’s ‘Ship Wars! Red vs Blue’ which launched in September for a limited time. This followed previous integrations in Fortnite’s ‘BIG Inflatable Deathrun’ in June and ‘Window Wars’ in July. In addition to its in-game presence, Crocs is set to launch two Fortnite-themed IRL shoe designs, available for purchase starting October 29.

  • Source: X (Beyond FN) / X (FNCreativeHQ) / X (FNCreativeHQ) / GameRant

• Philips: Integrates OneBlade Razor into Fortnite with Esports Competition

  • Philips has launched a new Fortnite integration in the German market, promoting its OneBlade razor through the custom game ‘Philips OneBlade x BIG’. The skill-based map challenges players to complete in-game tasks, with the six fastest times earning a spot in BIG’s boot camp, a top German esports organization. The top performer will join the prestigious ‘BIG SELECTA’ program, offering a chance to become part of one of Germany’s leading esports teams.

  • Source: Fortnite (Philips OneBlade x BIG) / BIG Clan

Roblox

• Amazon: Refreshes Roblox Experience for Holiday Season

  • Amazon has revived its ‘Joyful Horizons’ experience in Roblox for a second season, running from September 26 to January 15. Players can explore new areas, take on community quests, and unlock exclusive in-game rewards and wearable items, which will drop every two weeks. In this open-world adventure, players search for gifts scattered across the map and collect stickers to fill their book, earning additional rewards along the way.

  • Source: Roblox (Amazon’s Joyful Horizons)

• Spin Master: Launches Hatchimals Event in ‘Twighlight Daycare’ on Roblox

  • Spin Master, the toy brand behind Hatchimals, has integrated into Roblox’s ‘Twilight Daycare’ experience, launching the ‘Hatchimals Hatch Day’ event. Starting on October 4, players could complete event-themed quests to earn UGC and take a personality quiz to receive one of four Hatchimals eggs, which will hatch within the game experience.

  • Source: Roblox (Twilight Daycare) / The Licencing Letter

Chain Reactions!

Hyundai Unexpectedly Revives Old NFTs

• Hyundai’s recent move to let a 2021 Santa Cruz NFT holder trade their token for a new Santa Cruz or cash prize was a surprising stunt activation, especially given how many branded NFT collections—and Hyundai itself—had gone quiet since the initial drop. While Hyundai may not have explicitly promised future utility for their NFTs, this activation shows how even dormant digital collections can be brought back to life with real-world value. It opens up the possibility for brands like Hyundai to re-engage their NFT communities in creative ways long after their original launch.

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