013: Disney & NHL Launch Collectible Platforms

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Around the Block…

• Disney: Unveils Digital Collectible Platform to Launch This Year

  • The platform, ‘Disney Pinnacle’, will have its own mobile app

  • Fans will be able to collect & trade ‘digital pins’, similar to real-life pin collecting that takes place among Disney lovers

  • Expected to be user-friendly, including approachable language with blockchain / NFT technology operating behind the scenes

  • Disney has partnered with Dapper Labs on the platform, pin NFTs will be minted to Dapper’s Flow blockchain

  • Sources: Disney Pinnacle / nft now

• NHL: Launches ‘NHL Breakaway’ Digital Collectible Platform

  • Fans can collect, trade, gift, & display digital items featuring game & player highlights

  • Collectors who complete sets will be able to earn rewards including real-life NHL experiences

  • The platform was created with Sweet, collectibles will be minted as NFTs to the Polygon blockchain

  • Sources: NHL Breakaway / NHL

• Lancôme: Partners with Louvre on ‘Happiverse’ Virtual Experience

  • The new metaverse experience is an extension of the Lancôme x Louvre makeup collection that dropped earlier this year

  • Taking place in the Louvre, players can explore historical art pieces or enter gameplay mode to unlock a % off discount

  • The experience created by VLGE includes avatar creation, social sharing functions, & sign-up to claim the reward

  • Accessible easily through web browsers

  • Sources: Lancôme Happiverse / Trend Hunter

• Crate & Barrel: Opens Virtual Store Alongside New NYC Location

  • The home brand created a digital replica of its new IRL flagship store, which is located in NYC’s Flat Iron district

  • The virtual experience offers the ability to shop over 450 products, book appointments, & get design inspiration

  • The experience is powered by virtual store creator, Obsess

  • Accessible easily through web browsers

  • Sources: Crate & Barrel 

• Paris Saint-Germain: Partners with Blvck on NFT Mystery Boxes

  • The football club has created a collaborative NFT collection in partnership with Parisian fashion brand Blvck

  • Blvck x PSG NFTs will be in the form of mystery boxes - once revealed, different rarity versions will unlock physical items or discount codes & other exclusive giveaways

  • There are 1,000 NFTs available at $50 each on Crypto.com

  • The collection is an extension of their IRL product collaboration

  • Sources: Crypto.com / Decrypt

• Dairy Queen: Collaborates on NFT Pop-Up Shop In China

  • Partnering with NFT Project: Weirdo Ghost Gang (WGG)

  • Opening pop-up store in Chengdu, China from Nov 15 - Dec 31

  • Selling co-branded merch, exclusive DQ/WGG ice cream

  • Sources: Cointelegraph / Decrypt

What is…?

• Dapper Labs: NFT / digital collectible marketplace provider. Best known as the company behind NBA Top Shot, they have created apps & platforms for notable brands including WNBA, NFL, and Warner Music Group (Dapper Labs).

• Sweet: NFT / digital collectible marketplace platform. Sweet is created with easy onboarding for novice collectors. Accessible by mobile web & app, they set up & manage the complexities of blockchain wallets and NFTs on each user’s behalf. Past brand collections on Sweet include Burger King, Old Navy, Kia, & the NY Knicks (Sweet).

• VLGE: Virtual world / metaverse creation platform. Allows creators & brands to build experiences without needing to code. The end creations are 3D worlds that are able to be easily accessed through web browsers (VLGE).

Chain Reactions!

Brand Platforms on the Rise 🚀

After light activity last week, momentum is back. A few big announcements with the launch of the Disney & NHL collectible platforms.

Excited to see what Disney has in store once ‘Pinnacle’ launches. With sports & athletic brands being the predominant early-mover platforms, it’s great to see a brand in another mainstream category make a splash. Disney, like Starbucks, has the potential to broaden the reach & appeal of blockchain-backed programs in a way that offers clear customer value & is easy to use.

DISCLAIMER: This content does not contain investment, tax, legal, financial or other advice & is not intended to be used in this way. It includes the opinions of the author & is strictly for informational purposes. Please do your own research.